Odysseys Unlimited Unveils 11 Travel Trends for 2026

Quick Answer

Odysseys Unlimited has identified 11 travel trends to watch for in 2026, with literary travel and set-jetting leading the way. These trends reflect a growing desire for meaningful, story-driven experiences, as well as a renewed interest in domestic travel and unique accommodations like farm stays. Travelers are seeking adventure, spontaneity, and a deeper connection to the places they visit.

Key Facts

• Literary travel and set-jetting are on the rise, fueled by pandemic-era reading and binge-watching.
• 63% of U.S. travelers plan a domestic trip in summer 2026, with California a top search destination.
• Farm stays and agritourism are gaining popularity as travelers seek authentic rural experiences.
• American Express reports that travelers are embracing discovery and adventure, seeking 'lore' and spontaneity.
• Odysseys Unlimited highlights 11 key trends shaping the future of travel.

The Rise of Literary Travel and Set-Jetting

In 2026, more travelers are choosing destinations inspired by their favorite books and movies. This phenomenon, known as literary travel and set-jetting, has been building momentum since the pandemic, when many people turned to reading and streaming for comfort. Now, they want to step into those stories. Odysseys Unlimited reports that many of its travelers are specifically requesting itineraries that follow in the footsteps of fictional characters or visit filming locations of popular series. For example, tours to the English countryside are seeing increased interest due to shows like 'The Crown' and books like 'Pride and Prejudice.' Similarly, destinations like New Zealand and Croatia continue to benefit from their starring roles in epic films and series.

Domestic Travel Dominates Summer 2026

According to Expedia Group's Unpack '26 Summer report, 63% of U.S. travelers are planning a domestic trip this summer. Searches for California and other domestic destinations are surging. This trend is partly driven by a desire for convenience and cost savings, but also by a renewed appreciation for the diverse landscapes and cultures within the United States. Odysseys Unlimited notes that many travelers are opting for shorter, more frequent getaways rather than long international vacations. National parks, coastal towns, and rural retreats are all seeing increased bookings. This focus on domestic travel is expected to continue through 2026 and beyond.

Farm Stays and Agritourism Gain Ground

Another trend highlighted by Odysseys Unlimited is the rise of farm stays and agritourism. Travelers are increasingly interested in experiencing rural life firsthand, from helping with harvests to learning about sustainable farming practices. This trend aligns with a broader desire for authentic, hands-on experiences that connect people with nature and local communities. Farm stays offer a unique alternative to traditional hotels, providing peace, quiet, and a chance to disconnect from the digital world. Odysseys Unlimited has seen a growing number of requests for itineraries that include time on working farms, particularly in Europe and Latin America.

Seeking 'Lore' and Spontaneity

The American Express 2026 Global Travel Trends Report reveals that travelers are prioritizing discovery and adventure, with a particular focus on gaining new 'lore'—stories and experiences that they can share. This means that instead of rigid itineraries, many are leaving room for spontaneity. They want to stumble upon hidden gems, engage with locals, and create memories that feel personal and unique. Odysseys Unlimited supports this by offering flexible tours that allow for free time and optional excursions. The company believes that the best travel stories often come from unplanned moments.

Additional Trends to Watch

Odysseys Unlimited's list of 11 trends also includes:

• Slow travel: Spending more time in fewer places to truly immerse in the culture.
• Wellness travel: Trips focused on mental and physical health, from yoga retreats to hiking adventures.
• Solo travel: More people are traveling alone, seeking independence and self-discovery.
• Multi-generational trips: Families are traveling together across generations, creating shared memories.
• Off-season travel: Avoiding crowds and saving money by visiting popular destinations in shoulder seasons.
• Sustainable travel: Choosing eco-friendly accommodations and transportation to minimize environmental impact.
• Cultural immersion: Participating in local festivals, cooking classes, and community events.
• Adventure travel: Pursuing adrenaline-pumping activities like hiking, kayaking, and safaris.

What This Means for Travelers

For travelers planning their 2026 trips, these trends offer a roadmap to more meaningful experiences. Whether you're drawn to literary locales, eager to try a farm stay, or simply want to leave room for spontaneity, the travel industry is adapting to meet your needs. Odysseys Unlimited and other tour operators are designing itineraries that cater to these interests, making it easier than ever to travel in a way that feels personal and enriching. As the world continues to change, one thing is clear: the desire for connection, discovery, and story is stronger than ever.

Conclusion

The travel landscape in 2026 is shaped by a quest for authenticity and adventure. From set-jetting to farm stays, travelers are seeking experiences that resonate on a deeper level. Odysseys Unlimited's insights provide a valuable guide for anyone looking to make the most of their journeys in the coming year. By embracing these trends, you can turn your next trip into a story worth telling.