Odysseys Unlimited Reveals 11 Travel Trends to Watch in 2026

Quick Answer

Odysseys Unlimited, a leader in small-group travel, has identified 11 key trends for 2026, including the rise of literary travel and set-jetting, a surge in farm stays, and a growing desire for spontaneous adventures. These trends reflect a broader shift toward immersive, meaningful travel experiences that prioritize discovery and personal connection.

Key Facts

• Literary travel and set-jetting are on the rise, fueled by pandemic-era binge-watching and reading.
• Farm stays are gaining popularity as travelers seek authentic rural experiences.
• Travelers are embracing spontaneity, leaving room in itineraries for unplanned discoveries.
• Destinations trending on social media may not align with expert recommendations for 2026.
• American Express reports that travelers seek 'lore' and once-in-a-lifetime activities.

Literary Travel and Set-Jetting: The New Inspiration

In 2026, more travelers are drawing inspiration from books and movies, a trend known as literary travel and set-jetting. According to Odysseys Unlimited, this surge is partially fueled by pandemic-era binge-watching and reading. Travelers are eager to step into the worlds they've explored on screen or page, visiting filming locations and literary landmarks.

For example, the success of shows like 'The White Lotus' has sparked interest in Hawaiian and Sicilian destinations, while books like 'The Midnight Library' have inspired trips to imagined afterlives. Odysseys Unlimited notes that many of its clients are requesting itineraries that include such cultural touchpoints.

Why It Matters

This trend goes beyond simple sightseeing; it's about connecting with stories on a deeper level. Travelers want to experience the settings of their favorite narratives, creating a personal bond with the destination. For travel companies, this means curating tours that highlight literary and cinematic connections.

Farm Stays: A Return to Authenticity

Another trend highlighted by Odysseys Unlimited is the rise of farm stays. According to a recent podcast episode of 'Travel Better by Chris,' farm stays are becoming a preferred choice for travelers seeking authentic rural experiences. This aligns with a broader desire for sustainability and a disconnect from fast-paced city life.

Farm stays offer hands-on activities like harvesting, animal care, and farm-to-table meals, providing a unique way to immerse in local culture. Odysseys Unlimited has seen increased interest in such experiences, especially among families and solo travelers looking for meaningful connections.

The Appeal of Slow Travel

Farm stays epitomize the slow travel movement, where the journey is as important as the destination. Travelers are opting for longer stays in one place, engaging with the community, and reducing their carbon footprint. This trend is expected to grow as more people prioritize well-being and sustainability.

Spontaneity and Adventure: The 'Lore' Factor

The American Express 2026 Global Travel Trends Report reveals that travelers are seeking once-in-a-lifetime activities and leaving room for spontaneity. They want to gain new 'lore'—stories and experiences that become part of their personal narrative. Odysseys Unlimited echoes this, noting that many travelers are building flexibility into their itineraries.

Rather than packing every day with scheduled tours, travelers are allowing time for unplanned discoveries, whether it's stumbling upon a local festival or following a tip from a fellow traveler. This shift requires travel companies to offer more customizable options and free time.

How Odysseys Unlimited Adapts

Odysseys Unlimited has responded by designing tours with built-in leisure time and optional excursions. Their small-group model naturally fosters spontaneity, as travelers can easily deviate from the plan with like-minded companions.

Destinations: Beyond the TikTok Hype

According to Explore Worldwide's 2026 travel trends report, the destinations to visit in 2026 aren't the ones trending on TikTok. Instead, travelers are showing interest in lesser-known places that offer authentic experiences without the crowds. Odysseys Unlimited's experts agree, emphasizing that over-touristed spots are losing appeal.

For 2026, expect to see growth in regions like the Balkans, Central Asia, and South America—places rich in culture and natural beauty but often overlooked. Odysseys Unlimited's itineraries already feature many such destinations, catering to travelers seeking unique stories.

The Role of Social Media

While social media still influences travel decisions, there's a backlash against 'Instagram vs. reality' destinations. Travelers are doing more research and seeking advice from experts and local sources. Odysseys Unlimited leverages its on-the-ground partners to provide up-to-date insights.

Other Trends to Watch

Odysseys Unlimited's list of 11 trends includes several other notable shifts:

• Multi-generational travel: More families are traveling together, with itineraries that cater to all ages.
• Wellness-focused trips: Travelers seek retreats that combine physical activity, mindfulness, and healthy cuisine.
• Solo travel: The number of solo travelers continues to rise, especially among women.
• Off-season travel: To avoid crowds and save money, more people are traveling in shoulder seasons.
• Cultural immersion: Hands-on experiences like cooking classes and artisan workshops are in demand.
• Sustainable travel: Eco-conscious choices are influencing destination and accommodation selections.
• Tech-enhanced travel: Apps for translation, navigation, and personalized recommendations are becoming indispensable.
• Bleisure travel: Blending business and leisure is on the rise as remote work continues.

These trends collectively point to a future where travel is more personal, purposeful, and adaptable.

What This Means for Travelers

For travelers planning their 2026 adventures, these trends offer a roadmap. Consider a trip inspired by a favorite book or film, or opt for a farm stay to reconnect with nature. Leave room for spontaneity and seek destinations that offer authentic experiences over viral moments.

Odysseys Unlimited's insights suggest that the most rewarding journeys will be those that align with personal passions and values. As the travel landscape evolves, staying informed about these trends can help you make the most of your next odyssey.