Odysseys Unlimited Reveals 11 Travel Trends to Watch in 2026

Quick Answer

Odysseys Unlimited, a small-group travel company, has identified 11 travel trends to watch in 2026. These include the rise of literary travel and set-jetting, a growing interest in farm stays, and a shift toward spontaneous, adventure-driven itineraries. The trends reflect a broader desire for meaningful, discovery-focused travel experiences.

Key Facts

• Literary travel and set-jetting are gaining popularity, fueled by pandemic-era reading and binge-watching.
• Farm stays are emerging as a sought-after accommodation option.
• Travelers in 2026 prioritize once-in-a-lifetime activities and spontaneity.
• American Express reports a focus on gaining new "lore" through travel.
• Explore Worldwide notes a rising interest in lesser-known destinations over TikTok trends.

Introduction

As the travel industry looks ahead to 2026, Odysseys Unlimited has released its annual list of travel trends to watch. The company, known for its small-group tours, highlights a shift toward experiences that blend cultural immersion, personal passions, and a desire for the unexpected. From the pages of books to the sets of movies, travelers are increasingly seeking journeys that resonate on a deeper level.

Literary Travel and Set-Jetting Take Center Stage

One of the most prominent trends for 2026 is the rise of literary travel and set-jetting. According to Odysseys Unlimited, these forms of travel—inspired by books and movies, respectively—are gaining momentum, partially fueled by pandemic-era binge-watching and reading. Travelers are no longer content with passive consumption; they want to step into the worlds they've read about or seen on screen.

Literary travel often involves visiting locations associated with famous authors or their works. For example, a tour might follow in the footsteps of Ernest Hemingway in Paris or explore the landscapes of Jane Austen's England. Set-jetting, on the other hand, focuses on destinations featured in films and TV shows, such as the Croatian city of Dubrovnik (King's Landing in Game of Thrones) or the New Zealand landscapes of The Lord of the Rings.

Odysseys Unlimited reports that many of its travelers are specifically requesting itineraries that include such literary and cinematic landmarks. This trend is expected to grow as more people seek to connect with stories in a tangible way.

Farm Stays and Agritourism

Another trend on the horizon for 2026 is the rise of farm stays. According to a podcast episode of "Travel Better by Chris," farm stays are becoming increasingly popular as travelers look for authentic, hands-on experiences. This aligns with a broader interest in agritourism, where visitors participate in agricultural activities, learn about sustainable farming, and immerse themselves in rural life.

Farm stays offer a break from the fast pace of modern life and a chance to reconnect with nature. They appeal to travelers seeking wellness, simplicity, and a sense of community. Odysseys Unlimited notes that this trend is particularly strong among younger travelers and families.

Spontaneity and Once-in-a-Lifetime Adventures

The American Express 2026 Global Travel Trends Report highlights that travelers are embracing discovery and adventure, often leaving room in their itineraries for spontaneity. Whether they're seeking once-in-a-lifetime activities or simply going with the flow, the focus is on gaining new "lore"—stories and experiences that enrich their lives.

This shift away from rigid, checklist-style travel is evident in the types of trips people are booking. Odysseys Unlimited has seen an increase in requests for flexible itineraries that allow for unplanned detours and local recommendations. Travelers want to feel like explorers, not tourists.

Off-the-Beaten-Path Destinations

Explore Worldwide's annual report reveals that the destinations to visit in 2026 aren't the ones trending on TikTok. Instead, there's a rising interest in lesser-known places that offer authentic experiences without the crowds. This aligns with the desire for spontaneity and discovery.

Odysseys Unlimited echoes this sentiment, noting that many of its clients are asking for itineraries that include smaller towns, cultural villages, and natural wonders off the main tourist trail. The company has responded by expanding its offerings in regions like the Balkans, Central Asia, and South America.

The Good, The Bad, and The "Torture Class"

In a recent podcast episode, travel expert Chris discussed the good, the bad, and the "torture class" of 2026 travel trends. While the rise of meaningful travel is a positive development, he also cautioned about the potential downsides, such as overtourism in newly popular destinations and the challenges of sustainable travel.

The term "torture class" refers to the increasingly uncomfortable conditions in economy class on some airlines, which could impact travel decisions. However, Odysseys Unlimited focuses on the positive trends, emphasizing that small-group travel can mitigate some of these issues by providing comfortable, well-planned experiences.

Conclusion

As we look ahead to 2026, the travel landscape is evolving. Odysseys Unlimited's 11 trends highlight a desire for deeper connections, authentic experiences, and a sense of adventure. Whether it's through literary travel, farm stays, or spontaneous exploration, travelers are seeking journeys that tell a story. For those planning their next trip, these trends offer inspiration to go beyond the ordinary and embrace the extraordinary.