Odysseys Unlimited Reveals 11 Travel Trends to Watch in 2026

Quick Answer

In 2026, travel is being shaped by a desire for deeper connection, personalization, and discovery. Key trends include literary travel and set-jetting, farm stays, slow safaris, and a focus on gaining 'lore' through unique experiences. Odysseys Unlimited highlights these shifts, which are driven by pandemic-era habits and a growing appetite for adventure and spontaneity.

Key Facts

• Literary travel and set-jetting are on the rise, fueled by pandemic-era binge-watching and reading.
• Farm stays are gaining popularity as travelers seek authentic rural experiences.
• Slow travel continues to grow, with offerings like the Tsowa River Spa in Zambia promoting healing and energy.
• American Express reports that travelers are embracing discovery and adventure, seeking 'lore' and spontaneity.
• Odysseys Unlimited identifies 11 key trends for 2026, including the good, the bad, and the 'torture class' of travel.

Literary Travel and Set-Jetting: From Pages to Places

One of the most compelling trends for 2026 is the rise of literary travel and set-jetting—journeys inspired by books and movies. According to Odysseys Unlimited, this trend is partially fueled by pandemic-era binge-watching and reading. As travelers dream of stepping into the worlds they've read about or seen on screen, destinations featured in popular novels and films are seeing a surge in interest.

For example, the rolling hills of Tuscany have long been a draw, but recent adaptations of novels set there have intensified the spotlight. Similarly, the rugged landscapes of Iceland have become a magnet for fans of fantasy series. Odysseys Unlimited notes that many of their travelers are seeking itineraries that bring these stories to life, whether it's walking the streets of Paris where a beloved character lived or exploring the Scottish Highlands that served as a backdrop for a blockbuster film.

This trend isn't just about visiting a location; it's about immersing oneself in the narrative. Travel companies are responding by crafting tours that include behind-the-scenes access, guided walks with literary experts, and even themed dinners that evoke the era or setting of a favorite book or movie.

Farm Stays: A Return to the Land

Another trend on the horizon for 2026 is farm stays. According to Expedia, travelers are increasingly seeking out rural experiences that offer a break from the hustle of city life. Farm stays provide an opportunity to reconnect with nature, learn about sustainable agriculture, and enjoy the simple pleasures of country living.

These experiences range from luxury farmhouses with modern amenities to working farms where guests can participate in daily chores. The appeal lies in the authenticity and the chance to slow down. For families, farm stays offer educational opportunities for children to learn where their food comes from. For couples, they provide a romantic escape into tranquility.

Odysseys Unlimited suggests that this trend is part of a broader movement toward regenerative travel, where visitors contribute positively to the communities and environments they visit. Farm stays often support local economies and promote sustainable practices, aligning with the values of increasingly conscious travelers.

Slow Travel and Wellness: The Rise of the Slow Safari

Slow travel continues to gain momentum, with a focus on meaningful connections and extended stays. A prime example is the launch of the Tsowa River Spa on Tsowa Safari Island in Zambia. Described by co-founder Paige Gehren as 'a place of energy and healing,' the spa is set among the trees on the banks of the Zambezi River.

This launch comes as slow safaris—where the emphasis is on observation, relaxation, and immersion rather than ticking off the Big Five—become more popular. Travelers are opting for longer stays in one location, allowing them to truly absorb the sights, sounds, and rhythms of the natural world. The Tsowa River Spa offers treatments inspired by local traditions, using natural ingredients, and aims to provide a holistic wellness experience that complements the safari adventure.

This trend reflects a broader shift toward wellness tourism, where travelers prioritize their physical and mental well-being. Slow safaris and wellness retreats allow for introspection and rejuvenation, away from the pressures of daily life.

Seeking 'Lore': The American Express Perspective

The American Express 2026 Global Travel Trends Report highlights that travelers are embracing discovery and adventure, especially to gain new 'lore.' In this context, 'lore' refers to the stories, knowledge, and cultural insights that come from immersive travel experiences. Whether it's learning about ancient myths in Greece, participating in a traditional tea ceremony in Japan, or exploring indigenous rock art in Australia, travelers are seeking to deepen their understanding of the places they visit.

This desire for lore is driving demand for experiences that go beyond the surface. Travelers want to engage with local experts, hear personal stories, and participate in cultural practices. They are also leaving room in their itineraries for spontaneity, allowing unexpected encounters and discoveries to shape their journeys.

Odysseys Unlimited echoes this sentiment, noting that many of their travelers are looking for trips that offer intellectual and emotional enrichment. The company's itineraries often include opportunities to meet local artisans, historians, and naturalists, providing a deeper context for the destinations visited.

The Good, The Bad, and The 'Torture Class'

In a recent episode of the Travel Better podcast, host Chris discussed the good, the bad, and the 'torture class' of 2026 travel trends. While the good trends include the aforementioned literary travel, farm stays, and slow safaris, the bad trends might involve overcrowding at popular destinations and the environmental impact of overtourism. The 'torture class' refers to the increasingly uncomfortable conditions in economy class on long-haul flights, with shrinking seat sizes and reduced services.

Despite these challenges, the overall outlook for 2026 is positive, with travelers becoming more intentional and mindful about their choices. They are seeking experiences that align with their values, whether that's sustainability, cultural preservation, or personal growth.

Conclusion

As we look ahead to 2026, the travel landscape is evolving to meet the demands of a more conscious and curious traveler. From literary journeys and farm stays to slow safaris and the pursuit of lore, the trends identified by Odysseys Unlimited and others point to a future where travel is not just about seeing new places, but about connecting with them on a deeper level. Whether you're drawn to the pages of a book, the scenes of a movie, or the rhythms of rural life, there's a journey waiting for you in 2026.