11 Travel Trends to Watch in 2026: Odysseys Unlimited Insights

Quick Answer

In 2026, travelers are moving away from cookie-cutter vacations toward experiences that are deeply personal, culturally immersive, and often inspired by books, movies, and a desire for spontaneity. Odysseys Unlimited, along with reports from American Express and Explore Worldwide, highlights a surge in literary travel, set-jetting, farm stays, and off-the-beaten-path destinations. The overarching theme: discovery, adventure, and gaining new “lore” through travel.

Key Facts

• Literary travel and set-jetting are booming: Pandemic-era binge-watching and reading have fueled a desire to visit real-world locations from books and films.
• Farm stays are on the rise: Travelers seek authentic rural experiences, according to industry experts.
• Spontaneity is key: American Express reports that travelers are leaving room in itineraries for unplanned discoveries.
• Off-the-grid destinations are in: Explore Worldwide notes a shift away from TikTok-famous spots toward lesser-known locales.
• “Lore” is the new souvenir: Travelers prioritize stories and cultural depth over material purchases.

Literary Travel and Set-Jetting: From Page to Place

One of the most notable trends for 2026 is the rise of literary travel and set-jetting—journeys inspired by books and movies. According to Odysseys Unlimited, this trend is partially fueled by pandemic-era binge-watching and reading, which left travelers eager to step into the worlds they consumed on screen and page.

“Many of our travelers are asking for itineraries that follow in the footsteps of their favorite characters or authors,” says a spokesperson for Odysseys Unlimited. “They want to walk the streets of Dublin with Leopold Bloom, sip coffee in the café where Hemingway wrote, or stand on the beaches of New Zealand where The Lord of the Rings was filmed.”

This trend is not limited to classic literature. Popular TV series like Bridgerton, Outlander, and White Lotus have sparked interest in destinations ranging from Bath, England, to Sicily, Italy. Set-jetting tours often include behind-the-scenes access, guided walks with local experts, and opportunities to meet artisans or residents who bring the stories to life.

Farm Stays and Agritourism: A Return to the Land

Another trend gaining momentum is farm stays. Travelers are increasingly seeking authentic rural experiences where they can participate in daily farm life, from harvesting vegetables to feeding animals. This aligns with a broader desire for sustainability and connection to local food systems.

“Farm stays offer a slower pace and a chance to disconnect from the digital world,” notes a travel analyst. “They appeal to families, solo travelers, and even luxury seekers who want a unique, hands-on experience.”

Destinations like Italy’s Tuscany, Japan’s rural prefectures, and the American Midwest are seeing a spike in agritourism bookings. Odysseys Unlimited has responded by adding more small-group tours that include farm visits and culinary workshops.

Spontaneity and Adventure: The New Itinerary

The American Express 2026 Global Travel Trends Report reveals that travelers are embracing discovery and adventure, often leaving room in their itineraries for spontaneity. Instead of packing every day with scheduled activities, many are opting for flexible plans that allow for unexpected detours.

“Travelers want to gain new ‘lore’—stories and experiences that they can share,” says the report. “They’re seeking once-in-a-lifetime activities, but also the freedom to stumble upon a hidden gem.”

This shift is reflected in the popularity of self-guided tours, road trips, and multi-day hikes. Odysseys Unlimited has noticed an uptick in requests for free time in its guided tours, allowing travelers to explore independently.

Off-the-Beaten-Path Destinations

According to Explore Worldwide, the destinations to visit in 2026 aren’t the ones trending on TikTok. Instead, there’s a rising interest in lesser-known locales that offer authenticity and fewer crowds.

“Travelers are becoming more conscious of overtourism and want to avoid the Instagram traps,” says a spokesperson for Explore. “They’re asking about places like Albania, Georgia, and the Faroe Islands—destinations that are rich in culture and natural beauty but not yet overrun.”

Odysseys Unlimited echoes this sentiment, noting that its small-group tours to regions like the Balkans and Central Asia are filling up faster than ever. The company’s philosophy of “small groups, big experiences” aligns perfectly with this trend.

The “Torture Class” and Other Industry Shifts

Not all trends are positive. The podcast Travel Better recently discussed the rise of “torture class”—ultra-budget airline seats that prioritize low fares over comfort. While this trend may appeal to some, it also highlights a growing divide in travel experiences.

However, for Odysseys Unlimited and similar companies, the focus remains on providing value through immersive, well-crafted itineraries. “Our travelers are looking for depth, not just a cheap flight,” says the spokesperson. “They want to come home with stories, not just souvenirs.”

What This Means for Travelers

As 2026 unfolds, travelers have more options than ever to tailor their journeys. Whether it’s tracing the steps of a literary hero, waking up on a working farm, or simply following your curiosity, the emphasis is on personal enrichment and authentic connection.

For those planning a trip, Odysseys Unlimited recommends booking early, especially for small-group tours that focus on these emerging trends. “The demand for meaningful travel is only growing,” the spokesperson adds. “We’re excited to help travelers create their own stories.”

Final Thoughts

The travel landscape in 2026 is defined by a desire for discovery, adventure, and stories. Literary travel, set-jetting, farm stays, and spontaneous exploration are not just passing fads—they reflect a deeper shift in how we approach vacations. As Odysseys Unlimited and other industry leaders adapt, travelers can look forward to more personalized, immersive, and memorable experiences than ever before.