11 Travel Trends to Watch in 2026: Literary Travel, Set-Jetting, and More

Quick Answer

In 2026, travelers are seeking meaningful experiences that blend discovery, adventure, and personal passion. Key trends include literary travel and set-jetting (inspired by books and movies), micro-trips, pain-cations, and a strong desire for spontaneity and “lore.” Odysseys Unlimited highlights these shifts, while industry reports from American Express and Expedia confirm that domestic travel and once-in-a-lifetime activities are on the rise. Here’s a comprehensive look at the 11 trends shaping travel in 2026.

Key Facts

• Literary travel and set-jetting are surging, fueled by pandemic-era binge-watching and reading, according to Odysseys Unlimited.
• Micro-trips and pain-cations are emerging as travelers seek shorter, more intense getaways and purposeful challenges.
• 63% of U.S. travelers plan a domestic trip this summer, per Expedia’s Unpack ’26 report.
• American Express’s 2026 Global Travel Trends Report notes travelers are embracing discovery, adventure, and spontaneity to gain new “lore.”
• Odysseys Unlimited observes many travelers are combining multiple trends, such as literary-inspired journeys with small-group tours.

The 11 Travel Trends to Watch in 2026

1. Literary Travel

Book lovers are increasingly planning trips around the settings of their favorite novels. From walking the streets of Dublin in the footsteps of James Joyce to exploring the English countryside of Jane Austen, literary travel offers a deeper connection to stories. Odysseys Unlimited reports a rise in this trend, partly due to the pandemic-era reading boom. Travelers want to immerse themselves in the landscapes that inspired great works, often seeking guided tours that provide context and access.

2. Set-Jetting

Similarly, set-jetting—traveling to locations featured in movies and TV shows—has gained momentum. With streaming services churning out hit series, fans are eager to visit the real-world backdrops of their favorite scenes. Whether it’s the Scottish Highlands of Outlander or the streets of Paris from Emily in Paris, set-jetting combines pop culture with travel. Odysseys Unlimited notes that many of their clients are requesting itineraries that include filming locations, and tour operators are responding with specialized offerings.

3. Micro-Trips

Short, frequent getaways—micro-trips—are becoming a staple for time-pressed travelers. Instead of a two-week vacation, many are opting for long weekends or even overnight stays to recharge. This trend is driven by flexible work arrangements and a desire to maximize limited time off. Destinations within a few hours’ drive or a short flight are particularly popular, and businesses are catering to these quick escapes with streamlined packages.

4. Pain-Cations

Not for the faint of heart, pain-cations involve purposefully challenging trips that push physical or mental limits. Think endurance hikes, extreme sports, or intensive retreats. Travelers are seeking transformative experiences that test their resilience and provide a sense of accomplishment. While niche, this trend is growing among adventure-seekers looking for more than just relaxation.

5. Domestic Travel on the Rise

Expedia’s Unpack ’26 Summer report found that 63% of U.S. travelers are planning a domestic trip this summer. Searches for destinations like California and Florida are surging as people rediscover the diverse landscapes and experiences within their own country. This trend is partly driven by cost considerations and the convenience of avoiding international travel hassles, but also by a desire to explore closer to home.

6. Spontaneity and “Lore”

According to American Express’s 2026 Global Travel Trends Report, travelers are leaving room in their itineraries for spontaneity. They want to discover hidden gems and create their own “lore”—stories and memories that come from unplanned adventures. This shift away from rigid schedules allows for more authentic, serendipitous experiences.

7. Once-in-a-Lifetime Activities

Travelers are prioritizing bucket-list experiences, whether it’s seeing the Northern Lights, trekking to Machu Picchu, or dining at a Michelin-starred restaurant. The pandemic reshaped priorities, and now many are willing to splurge on activities that feel unique and unforgettable. Odysseys Unlimited has seen increased interest in small-group tours that include such exclusive experiences.

8. Small-Group Tours

Small-group tours continue to gain popularity as travelers seek camaraderie without the crowds. These tours offer personalized attention, access to off-the-beaten-path locations, and a lower environmental impact. Odysseys Unlimited specializes in small-group travel, and their clients often cite the intimate experience as a key reason for choosing them.

9. Sustainable Travel

Environmental consciousness is influencing travel decisions more than ever. Travelers are choosing eco-friendly accommodations, supporting local communities, and offsetting their carbon footprints. While not a new trend, it’s becoming a non-negotiable for many, and companies are responding with transparent sustainability practices.

10. Bleisure Travel

Blending business and leisure—bleisure—is here to stay. With remote work on the rise, many professionals are extending work trips into mini-vacations. This trend is particularly evident in destinations with strong business hubs and attractive leisure offerings, such as major cities with cultural attractions.

11. Off-Season Travel

To avoid crowds and save money, travelers are increasingly opting for off-season trips. Whether it’s visiting Europe in the winter or hitting the beach in the shoulder season, this approach allows for a more relaxed experience and often better value. Odysseys Unlimited notes that their off-season tours are filling up faster than before.

What This Means for Travelers

The travel landscape in 2026 is diverse, with options for every type of explorer. Whether you’re drawn to a literary pilgrimage, a spontaneous domestic getaway, or a challenging pain-cation, the key is to align your trip with your passions. Odysseys Unlimited and other industry leaders are adapting to these trends, offering specialized tours and flexible itineraries to meet evolving demands. As you plan your next adventure, consider how you can incorporate elements of these trends to create a truly memorable experience.