11 Travel Trends to Watch For in 2026: Insights from Odysseys Unlimited

Quick Answer: What Are the Top Travel Trends for 2026?

In 2026, travelers are prioritizing meaningful experiences over mere sightseeing. According to Odysseys Unlimited and industry forecasts, the key trends include literary and film-inspired travel (set-jetting), spontaneous itineraries, immersive food and drink experiences, and a focus on personal enrichment. Travelers are seeking 'lore'—stories and connections that make journeys memorable—while also adapting to moderate spending growth and a continued love for domestic exploration.

Key Facts About 2026 Travel Trends

• Literary travel and set-jetting are surging, fueled by pandemic-era reading and streaming habits.
• U.S. travel spending is projected to grow at low but positive rates, with domestic travel providing a strong base.
• Travelers are balancing planned once-in-a-lifetime activities with room for spontaneity.
• Food and drink experiences are becoming central to trip planning, as highlighted by BBC Travel.
• Multi-modal planning and hyper-personalized stays are shaping the future of travel, per Amadeus.
• Pet-first escapes are emerging as a niche but growing segment.

The Rise of Literary Travel and Set-Jetting

One of the most prominent trends for 2026 is the growth of travel inspired by books and movies. Odysseys Unlimited notes that pandemic-era binge-watching and reading have fueled a desire to visit the places that have captured our imaginations. Whether it's walking the cobbled streets of a Jane Austen novel or exploring the filming locations of a hit series, travelers are turning fiction into tangible experiences.

This trend is not just about visiting landmarks; it's about deeper engagement. Tour operators are designing itineraries that include author talks, private screenings, and visits to hidden spots that only true fans would appreciate. For example, a literary-themed tour of the British Isles might include a stay at a historic manor that inspired a classic novel, along with guided walks through the landscapes that shaped the story.

Similarly, set-jetting has expanded beyond blockbuster movies to include popular TV series, with destinations like Dubrovnik (from Game of Thrones) and the Scottish Highlands (from Outlander) seeing increased visitor numbers. In 2026, expect even more niche offerings, from Bridgerton-inspired London tours to The White Lotus-themed luxury resort stays.

Spontaneity and the Quest for 'Lore'

According to the 2026 Global Travel Trends Report, travelers are seeking out once-in-a-lifetime activities while also leaving room in their itineraries for spontaneity. The report highlights a growing interest in gaining new 'lore'—personal stories and knowledge that come from authentic, unplanned experiences. This might mean chatting with a local artisan, stumbling upon a hidden café, or taking a detour to a lesser-known ruin.

Tour operators are responding by building 'free time' into their schedules, offering optional excursions that can be booked on the spot, and encouraging travelers to interact with local communities. The goal is to create a sense of discovery that feels personal and unique, rather than following a rigid checklist.

Food and Drink: A Central Pillar of Travel

BBC Travel's coverage of 2026 trends emphasizes the growing importance of food and drink in travel decisions. Culinary tourism is no longer just about tasting local dishes; it's about understanding the culture, history, and people behind them. Travelers are signing up for cooking classes with grandmothers in Italy, vineyard tours in Georgia, or street food crawls in Bangkok.

In 2026, expect more trips that revolve around food festivals, farm-to-table experiences, and beverage-focused itineraries, such as whisky trails in Scotland or sake tastings in Japan. This trend also ties into the desire for authentic, immersive experiences—sharing a meal with a local family is often the highlight of a trip.

U.S. Travel Spending: Slow but Steady Growth

The Spring 2026 U.S. Travel Forecast projects that travel spending will continue to grow at low but positive rates, following the trend from late 2025 and early 2026. Domestic travel remains a strong driver, as Americans continue to explore their own country, from national parks to small towns. International inbound travel is also expected to recover gradually, though it may lag behind domestic growth.

For travelers, this means that while prices may be higher, there are still opportunities for value, especially if they book early or choose less crowded destinations. The forecast suggests that travelers are becoming more intentional about their spending, prioritizing experiences that offer long-term memories over material goods.

Personalization and Multi-Modal Planning

Amadeus's Travel Trends 2026 report highlights the rise of hyper-personalized stays and multi-modal planning. Travelers now expect recommendations tailored to their interests, whether it's a hotel room with a specific view or an itinerary that mixes train, car, and bike travel. Technology is playing a key role, with AI-powered tools helping travelers plan routes that combine multiple modes of transport seamlessly.

This trend is particularly appealing to eco-conscious travelers who want to reduce their carbon footprint by using trains instead of short-haul flights. It also appeals to adventure seekers who want to combine a city break with a hiking trip or a cycling tour.

Pet-First Escapes and Niche Markets

Another emerging trend is the rise of pet-first escapes, where travelers plan entire trips around their furry companions. From pet-friendly hotels that offer gourmet room service for dogs to guided walking tours that welcome leashed pets, this niche is expanding rapidly. In 2026, more destinations are likely to cater to pet owners, recognizing that pets are family members, not just accessories.

Other niche trends include wellness retreats that focus on mental health, silent journeys that offer digital detox, and solo travel for seniors, who are seeking community and purpose in their later years. The key is that travelers are looking for experiences that align with their personal values and interests.

Final Thoughts: Embrace the Journey

As the 2026 travel landscape unfolds, the overarching theme is a shift toward deeper, more meaningful experiences. Whether you're inspired by a novel, a film, or a craving for authentic street food, the trends indicate a collective desire to connect with the world in a more intimate way. Odysseys Unlimited and other industry leaders are adapting their offerings to meet these demands, ensuring that travelers can explore the globe with intention and joy.

So, as you plan your 2026 adventures, consider leaving a little room for the unexpected. The best stories often come from the detours.