11 Travel Trends to Watch For in 2026: From Set-Jetting to Slow Adventures

Quick Answer: What Are the Top Travel Trends for 2026?

In 2026, travelers are prioritizing immersive, story-driven experiences—from set-jetting to literary pilgrimages—while also embracing spontaneity and 'lore' gathering. According to Odysseys Unlimited and global forecasts, key trends include pop culture-inspired travel, slow tourism, multi-modal planning, pet-first escapes, and hyper-personalized stays. Spending growth remains positive but modest, with domestic travel leading the charge.

Key Facts About 2026 Travel Trends

• Set-jetting (travel inspired by movies/TV) and literary travel are surging, fueled by pandemic-era binge-watching and reading.
• The U.S. Travel Forecast (Spring 2026) projects low but positive spending growth, bolstered by domestic travel.
• Travelers seek 'lore'—unique stories and discoveries—through once-in-a-lifetime activities and open itineraries.
• Amadeus highlights multi-modal planning, pop culture pilgrimages, pet-first escapes, and hyper-personalized stays as major trends.
• Slow travel and off-the-beaten-path destinations are gaining traction as travelers look for deeper connections.

The Rise of Set-Jetting and Literary Travel

One of the most prominent trends for 2026 is the continued growth of set-jetting—travel inspired by movies, TV shows, and books. After years of lockdowns and streaming binges, travelers are now eager to step into the worlds they fell in love with on screen or in print. Odysseys Unlimited notes that many travelers are booking trips to destinations featured in popular series like The White Lotus or Bridgerton, as well as literary landmarks from classic novels.

This trend goes beyond mere sightseeing. Travelers want to experience the atmosphere of a place that shaped a story, whether that's walking the streets of Edinburgh for Outlander fans or visiting the Lake District for Beatrix Potter enthusiasts. Tour operators are responding by creating themed itineraries that include guided literary walks, behind-the-scenes studio tours, and stays in historic hotels that inspired famous authors.

Spontaneity and the Quest for 'Lore'

The 2026 Global Travel Trends Report highlights a shift toward spontaneity and discovery. Travelers are leaving room in their itineraries for unplanned adventures, allowing themselves to be surprised by local culture and hidden gems. This desire for 'lore'—unique stories and personal legends—is driving interest in once-in-a-lifetime activities, such as swimming with whale sharks or dining at a chef's secret supper club.

Rather than over-scheduling every minute, many travelers now prefer a flexible framework. They might book a base in a city but leave days open for recommendations from locals or fellow travelers. This approach not only reduces stress but also creates more authentic memories, which travelers can share as part of their own personal narrative.

Slow Travel and Off-the-Beaten-Path Destinations

In contrast to the whirlwind tours of the past, slow travel is gaining momentum in 2026. Travelers are choosing to stay longer in fewer places, savoring local life rather than rushing from one landmark to another. This trend is particularly popular among older travelers and those seeking a more sustainable way to explore.

Odysseys Unlimited has seen an increase in requests for small-group tours that focus on cultural immersion, such as staying in family-run agriturismos in Italy or learning traditional crafts in Japan. By traveling slowly, visitors can build meaningful connections with local communities and reduce their environmental footprint, aligning with broader sustainability goals.

Multi-Modal Planning and Hyper-Personalization

According to Amadeus's Travel Trends 2026 report, technology is enabling more seamless and personalized travel. Multi-modal planning—combining flights, trains, car rentals, and even bike-sharing in one itinerary—is becoming the norm. Travelers want flexibility and convenience, and apps now allow them to compare and book various transport options effortlessly.

Hyper-personalization is another key trend. With the help of AI and data analytics, travel companies can tailor every aspect of a trip to individual preferences, from room amenities to excursion choices. For example, a hotel might adjust the mini-bar based on a guest's past purchases, or a tour operator might recommend activities that match a traveler's interests as revealed by their browsing history.

Pet-First Escapes and Pop Culture Pilgrimages

Pet owners are increasingly refusing to leave their furry friends behind. Pet-first escapes—vacations that cater to dogs, cats, and even exotic pets—are on the rise. Hotels and resorts are offering pet spas, gourmet pet menus, and pet-sitting services, while airlines and train companies are relaxing their pet policies. This trend reflects a broader cultural shift toward treating pets as family members.

Pop culture pilgrimages are another major driver of travel in 2026. Beyond set-jetting, fans are traveling to attend conventions, visit filming locations, and participate in immersive experiences related to their favorite franchises. From Star Wars themed cruises to Harry Potter studio tours, these pilgrimages are big business and show no signs of slowing down.

Domestic Travel and Economic Outlook

The U.S. Travel Forecast for Spring 2026 indicates that travel spending will grow at low but positive rates, continuing the trend from late 2025. Domestic travel remains the backbone of the industry, as Americans explore their own country in search of new experiences. This is partly due to economic uncertainties and the high cost of international travel, but also because many travelers have rediscovered the wonders of their own backyard.

Despite modest economic growth, the desire to travel remains strong. Consumers are prioritizing experiences over material goods, and they are willing to spend on trips that offer meaningful memories. However, they are also becoming more value-conscious, seeking out deals and flexible booking options.

Conclusion: Embrace the Stories of 2026

The travel trends of 2026 reflect a deep human desire for connection, story, and discovery. Whether you're a set-jetter chasing your favorite film locations, a slow traveler savoring local culture, or a spontaneous explorer open to the unknown, there's never been a better time to hit the road. With technology making personalization easier and a growing emphasis on authentic experiences, the future of travel is bright—and full of lore waiting to be gathered.